SKILLS & EXPERTISE

Social Media Marketing, Social Media Strategy, Copywriting, Social Media Platforms ((Facebook, Twitter, LinkedIn, Instagram, Threads, SnapChat, Pinterest, YouTube, GooglePlus, TikTok, Hootsuite, Yelp, Threads, TweetDeck and Later), Blogging Platforms, Design Platforms, Project Management, Email Marketing, Branding Strategy and Development, Content Management, Newsletter Writing, Mac OS & Windows Proficient 

EXPERIENCE

Marketing Copywriter / January 2022 - February 2024

LifeWorx, Inc. | New York, NY

Wrote marketing copy for a variety of placements: product descriptions, landing pages, blog posts, and etc, managed the company’s Facebook, Twitter, LinkedIn, and Instagram, executed A/B testing for email campaigns to identify most successful subject lines, send times and templates, created and delivered monthly newsletters and caregiver spotlights, partnered with elder and health care professionals in creating monthly 'Ask The Expert' articles, edited and proofread copy on LifeWorx website and Google Business Pages, and produced and managed a combined list of 35,000+ contacts on Constant Contact

Social Media Coordinator / March 2020 - December 2021

The Law Offices of Marjory Cajoux | Brooklyn, NY

Developed and implemented marketing and advertising campaigns to promote the firm, Managed social media platforms (Facebook, Twitter, LinkedIn, and Instagram), created promotional materials: Your Guide to Estate Planning, Open House Invite, Postcard, explored legal nominations and media opportunities which will promote the Firm's growth, and completed writing assignments as needed, including blogs, emails, and ad copy.

Marketing Coordinator/ October 2018 - November 2019

Mdrn. | New York, NY

Designed, created and delivered email marketing blasts, led social media and marketing training, arranged one-on-one social media/marketing consultations with agents, collaborated with design team on creating for social media imagery, traditional marketing, and email marketing, provided instant and special support to higher level agents, participated in onboarding new recruits, managed social media platforms (Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Yelp)

Marketing Associate / August 2018 - October 2018

Mdrn./Stoop | New York, NY

Managed social media platforms (Facebook, Twitter, LinkedIn and Instagram) for Mdrn. Residential and Stoop, developed 3-6 months of content to post across SEO, SEM, Social Media, and Blog, handled paid social media advertising, researched trend topics and other relate content as necessary

Social Media Coordinator/September 2017 - January 2018

Algin Management | New York, NY

Develop innovative and creative media content across social media platforms, create and maintain relevant social media accounts, setup daily tasks and activity for all social media outlets, and assisting with a variety of office tasks as needed

Blog Writer/October 2016 - September 2017

Notebook Culture | Brooklyn, NY

Created and published web content to NotebookCulture.Rocks,  chose topics and content that interested audiences (blogging tips, personal experiences, writing tips, and etc.) and promoted blog posts online and offline

Digital Marketing Intern/June 2016 - August 2016

NYC Restaurant | New York, NY

Wrote, managed and programmed client's content across all social media platforms, create and sourced written and visual content and oversaw day-to-day execution of social media content

Student Blogger/February 2015 - August 2016

Openlab at City Tech | Brooklyn, NY

Published web content The Buzz (a student blogging site dedicated to all things City Tech), applied background of hospitality, food, dining, and cooking experiences for posts,  and developed and gained a readership by actively promoting The Buzz

Marketing Intern | March 2016 - May 2016

Downtown Brooklyn Partnership | Brooklyn, NY

Supported with special event planning and day-of-event coordination, provided support with the organization of marketing department’s assets, and assisted in social media management including creation of content for Twitter & Facebook

Marketing Associate/July 2011 - January 2016       

CPEX Real Estate |  Brooklyn, NY                                                                                        

Managed CPEX’s social media platforms: Facebook, Twitter, LinkedIn, and Instagram, created company social media manual to guide colleagues in produced handled social media, assisted with the creation of the Weekly Roundup email blast, provided support in company-wide operation projects, assisted HR in posting job and internship descriptions across various university career boards and job search engines and organized birthday cakes and celebrations, pizza parties, and breakfasts for employees and clients